Hospitality
Management is a concise and direct course that addresses the needs of
the
hospitality industry.
Several types of hospitality management
and marketing will be covered. Special emphasis will
be given to public relations and publicity, marketing to
business and leisure travelers, in addition to while preparing
students to enter the field with working knowledge required
of successful hospitality management professionals.
This course focuses on hospitality management
and marketing as an industry, the processes of developing
and implementing marketing plans, and personal sales. Additional
topics that will be covered in this course include the
tourism industry, tourism generators, quality lodging service,
and organizational structures of hotels/motels, safety
and security issues, facilities, operations and maintenance,
hotel accounting and financial reporting, and careers in
the industry.
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